Firm‘s Logo

"Zhong" originated from a sentence from Wang Xizhi's Preface of the Orchid Pavilion, "the attendees of the gathering are all virtuous intellectuals", while "Ji" originated from Mencius's Chapter I of Analysis of Sentences and Phrases, "in success, one tries to let others be benefited". "Zhongji" implies that "attendees are all virtuous intellectuals and making the whole world benefited". We inherit the cultural tradition of the Firm's like-mindedness and craving for talents, emphasize the inclusive attitude in reform and innovation, and show the social responsibility for building morality and the spirit of laws.
The logo of Zhongji Law Firm was designed based on the Chinese character "Zhong" (众), representing our outlook for the future and the special structure of the Firm. The overall shape is a triangular structure, which symbolizes the balanced rationality, persistence and stability of the lawyer's profession, and also embodies "justice as a mountain". Meanwhile, the double "L" shape is adopted, which is not only the initial of the English word "Lawyer" but also the initial of the Pinyin of lawyer Liu Hule, the founding partner of the Firm.